In a recent blog post, we talked about the “10 Mistakes to avoid in your e-mail“. In this blog post, learn how to ask for an appointment with an e-mail cold call. Requesting an appointment out of the blue from a new prospect is a tricky game. Securing appointments consistently is an art form. Here are some useful tips which will help you fix an appointment with an e-mail cold call.
Sell, But Without an Explicit Sales Pitch:
It’s uncouth to demand your prospective client to call you back in an email. They will surmise that calling you back will result in your sales pitch. Construct your cold call email like you are casually continuing the conversation from the email, and that you are not aggressively shoving products on them. Telling your prospect that you have some time, that you will reach out to them and hope to continue the conversation, sounds much better than a brusque “call me back”.
Create a Personal Touch:
Conceive a bond with the prospect. Connect the prospect to another employee within the organization. Finalize your email by efficaciously addressing the prospect that you will reach out to the assistant, to see if the prospect has free time. This is an ingenious way of continuing the conversation. Showcasing the fact that you are not intruding on their busy schedule will earn you a place in their good books. The prospect feels a personal connection, which in turn, will yield you a rendezvous.
Take your time:
Hasty decisions can lead to wasteful outcomes. Allow some breathing room for your prospects. Request for an appointment at the prospect’s free time. If you can give them a week to set up an appointment you will have a much better chance of finding an open slot on their calendar. Also, provide them with multiple options, so they can now make a decision on which day is best for them. By offering a prospect the choice of two dates you are putting them in the position to choose one or the other. This is way better than yes or no.
One of the best ways to close more deals and generate more business is to follow up with your leads. Always remember to follow-up on the morning of your appointment with a follow-up email that your appointment is today. This will exponentially increase your chances of securing an appointment. This reveals that you care enough to remind them about the meeting. When you have made three or more attempts at an appointment to no avail, politely email that you were sorry it did not work out. It is the professional way to move on.
So, these are some astute ways by which you can secure an appointment. Be mindful of the prospect’s time and make sure your email suggests that you are really proactive and a professional.