Outbound Marketing

‘Active outbound sales acceleration’ is the name of the game when you are keen on obtaining quick spurts in sales activity. There can be various reasons that drive the need for outbound sales acceleration, like product launches, competitive environments, the cyclic nature of business, support to a fledgling pipeline, or simply some much needed support for revenue generation.

Inbound approaches will be your long-term nirvana. But more often than not, businesses need short term support, too, to the sales pipeline. Contrary to popular belief, inbound and outbound techniques work best in tandem and are not mutually exclusive.

Designated sales target

Designated sales target

Aggressive marketing

Aggressive marketing

lead conversion

Belligerent lead conversion

Discuss the drivers which ultimately accelerates the sales of your product. Our systematic approach to outbound sales acceleration includes:

  • Break down business objectives into short-term goals and market aggressively with offers, discounts, deals, etc.
  • Tracking and reporting the most rewarding channels and stimuli.
  • Market in multiple mediums like electronic, telephone, print, visual or other media.
  • Position product as a knowledge solution.
  • Definition of clear CTAs that will deliver sales and not just interest/awareness.
  • Accelerating them and identifying alternatives to the less efficient ones.

Outbound sales acceleration components

  • Messaging
  • Content Design & Development
  • E-mail Marketing
  • Social Media Marketing
  • Ad-words Campaigns
  • Content Marketing
  • Telemarketing
  • Lead / Appointment Generation
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