‘Active outbound sales acceleration’ is the name of the game when you are keen on obtaining quick spurts in sales activity. There can be various reasons that drive the need for outbound sales acceleration, like product launches, competitive environments, the cyclic nature of business, support to a fledgling pipeline, or simply some much needed support for revenue generation.
Inbound approaches will be your long-term nirvana. But more often than not, businesses need short term support, too, to the sales pipeline. Contrary to popular belief, inbound and outbound techniques work best in tandem and are not mutually exclusive.